Often, what appears to be commonsensical and straightforward can be the source of some of our biggest frustrations!
A prime example is your Twitter bio.
What do I write?
How do I consolidate my brand story, so it fits?
Where then, do I add my brand message, values, personality and a call to action?
How can I make my bio memorable?
We’ve all been there.
In theory, it’s just one big, easy fill-in-the-blank.
However, staring at an empty bio can be daunting.
Where do you begin?
First off, why have one?
Over the past couple of years, I’ve been on Twitter, I’ve seen my fair share of bio fails.
The worst being, when in a moment of panic, brands leave it blank!
Don’t do that.
Your Twitter bio is one of the most important components of your profile.
It is the Twitter version of your elevator pitch.
Your bio can communicate your unique selling proposition.
It can let those you connect with understand your value.
It can humanize your brand.
It can foment interest in you and/or your work.
It can build brand trust.
It can increase your brand awareness and recognition.
It can better your reputation.
It can translate into more engagement and opportunities for collaboration.
It can generate leads.
The list is endless.
Plus, your bio even acts as your virtual handshake.
Thus, making it your brand promise.
Don’t waste that.
No pressure, right?
Personally, it took me several weeks to come up with what I have now. It’s not perfect, but it is definitely a more accurate reflection of who I am, and what have to offer, then what I originally started with.
So, yes, your bio is going to be a process.
However, there are some things that you can keep in mind in order to ensure eventual bio success!
Here they are!
1. Be Concise
The art of being able to synthesize information is exactly that, an art form. It’s a skill to be practiced and one whose benefits extend far beyond your Twitter bio. It allows you to decipher what’s important and what’s of relevance to your audience.
When writing your bio, stop and think of what key messages you want to transmit. What would you like others to know about you, your brand, your purpose, your values, your personality, etc? What impression would you like to give them? Odds are you’ll have many things you’d like to highlight, however stick to only a few.
Remember audiences now, more than ever, are consuming content on the go. They want bite-sized information that they can process quickly.
Make your content short and sweet.
Oh and the imposed character limit on your bio will certainly help you with this
2. Be Consistent
Consistency builds trust and credibility.
When it comes to branding, whether it’s a personal brand or a corporate one the number one tip I always give clients is to establish a cohesive brand across all forms of communication, online and offline.
Your Twitter bio is one of those places. You want to make sure that what you write and how you write it, mirrors the style, tone, and personality of what your brand is like elsewhere. The messaging should align with your brand purpose and values. While the visuals, you choose for both your profile and cover photo, should enhance and/or reinforce the impression you are seeking to give through your text.
Consistent branding will ensure people remember who you are, what you’re about and what they can expect from you and/or your brand.
3. Be Interesting
Have you noticed that most of the time when someone is asked to tell others a little about themselves, they talk about their job?
It’s understandable. You’re passionate and proud of what you’ve accomplished.
However, you have to remember that you are MORE than what you do!
Let others know what you do AND who you are.
Sometimes, it can be as simple as one line about where you went to school or your love of travel that can spark conversations, help connect you with a wider audience, open up new opportunities, etc.
Make your bio relatable and memorable by making it unique.
4. Be Clear
Along with being concise, you want to make sure that your bio is clear and easy to understand.
You have to remember that no everyone who stumbles upon your Twitter profile is going to have the same background and/or interest as you. As such, you want to avoid industry-specific jargon and acronyms that they might not understand. The same goes with colloquial phrases that are exclusive to a particular location, culture and/or age group.
Also, stay away from using too many hashtags. You want to let your text breathe. Too many hashtags can clutter your bio and distract your audience from your core message. The same goes for emojis and symbols.
Strive for simplicity.
It will allow you to appeal to a wider audience.
5. Be Flexible
My last tip is to remember that your Twitter bio isn’t set in stone.
Brands, audiences, industries, technology and markets evolve. Over time, your brand might expand, shift focus, add new services or products, and so on. As such, you want to make sure your bio reflects these changes.
Plus, there might be temporary changes you want to call attention too. For example, you can highlight a new blog post or a new program your offering in your bio. You can change it often and get creative.
Sometimes, you might find that by changing your bio you appeal to a new audience you hadn’t thought of targeting just yet.
You never know.
Be open to revising your bio!
Overall, your aim is to create a bio that is simple, powerful, informative and inviting. Make sure you write your bio with your brand and your end goals in mind. Be authentic and let the world fall in love with you and what you do!