Often, what appears to be commonsensical and straightforward can be the source of some of our biggest frustrations.
Filling out your Twitter bio is one of them.
So, let's break it down.
Why have one?
Your bio is one of the most important parts of your profile.
It is the Twitter version of your elevator pitch!
Your bio should:
👉🏽communicate your unique selling proposition
👉🏽humanize your brand
👉🏽foment interest in you and/or your work
👉🏽boost your brand recognition
👉🏽improve your brand reputation
👉🏽open doors for new opportunities
Overall, your bio acts as a virtual handshake.
Essentially, making it, your brand promise.
1. Be Concise
Being able to synthesize information is an art form. It's a great skill to have and in this case, it will allow you to decipher what is of relevance to your audience.
When writing your bio, stop and think of what key messages you want to transmit. What would you like others to know about you? Narrow your answer down to a line or two. Keep it simple.
2. Be Consistent
Consistency builds trust and credibility.
When it comes to branding my number one tip is to establish a cohesive voice across all forms of communication, online and offline.
Your Twitter bio is one of those places. You want to make sure that what you write and how you write it, mirrors the style and tone of your brand elsewhere.
Your messaging should align with your overall brand purpose and the images you choose should support that.
Consistent branding will ensure people remember who you are, what you stand for and what they can expect from you.
3. Be Interesting
Have you noticed that most of the time when someone is asked to tell others a little about themselves, they talk about their job?
That's okay. You’re passionate and proud of that.
However, you have to remember that you are more than what you do!
So, while it's okay to let others know what you do, also tell them about who you are.
It can be as simple as one line about where you went to school or your hobbies. It can make your bio more approachable and memorable.
4. Be Clear
Along with being concise, you want to make sure that your bio is clear and easy to understand.
Avoid industry-specific jargon, acronyms and colloquial phrases that others may not understand.
Also, stay away from using too many hashtags. They can clutter your bio and distract audiences from your core message.
5. Be Flexible
My last tip is to remember that your bio isn’t set in stone.
Brands, audiences, industries, technology and markets evolve. Over time, your brand might expand, shift focus, add new services, etc. As such, you want to make sure your bio reflects these changes.
You can also make temporary changes. For example, you can highlight a new blog post or a new program you are offering via the link in your bio.
The point is, be open to revising your bio!
Overall, your aim is to create a bio that is simple, powerful, informative and inviting.