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February 7, 2018

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July 14, 2018

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WILL 280 CHARACTERS KILL TWITTER?

 

 

The Worst Thing to Happen to Twitter?

 

 

In a world filled with unexpected change, you would think we’d be accustomed to the feeling of shock.

 

 

In 280 characters, let me sum up my initial thoughts.

 

 

Twitter’s unique selling proposition is rooted in two things: immediacy and conciseness.

 

 

Given that we live in a world that is hyper-connected and that consumes content on-the-go, the ability to communicate effectively, quickly, is what differentiates it, from its competitors.

 

 

 

The character limit is at the core of Twitter’s brand.

 

 

While Twitter’s brand values are well-intentioned. It’s commitment to freedom of expression and granting all a voice, is rather generic.

 

 

As we see more and more, social platforms merge and appear to offer similar services and experiences, Twitter’s ability to spark conversation, in-the-moment, as news and events unfold, sets it apart.

 

 

Increasing the character limit has the potential to transform the platform from a place of dialogue where users talk with each other to a place of lecture, where users talk to each other.

 

 

There’s a difference.

There’s a big difference.

 

 

Doubling the character limit isn’t the issue at hand.

Changing the user experience is.

 

 

Will it change how we tweet?

Will there be more changes to come?

 

 

Only time and Twitter updates will tell.

 

 

 

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