Navigating the tides of Twitter can be difficult!
Whether you are new to the platform, have already made your mark, or fall somewhere in-between, we can all use a little assistance.
In my opinion, it's imperative that all brands, personal and corporate, set long-term goals and short-term objectives, for each social media platform they use. Meeting these milestones will require strategy, commitment, and consistency. However, that's easier said than done.
There's a learning curve when it comes to being on Twitter.
Periods of growth and stagnation are bound to occur.
They are both inevitable and welcomed, as they shed light on areas for improvement and opportunities for further success.
That being said, while there is no real formula for overnight success, there are some tools that can help you make the most of your time on Twitter.
Here are a few favorites of mine & my clients:
Buffer is an incredible social media management platform!
Buffer allows you to:
👉🏽track your posts
for a variety of social media platforms, not just Twitter!
👉🏽 Buffer extension allows you to Buffer an article without having to return to the platform
👉🏽They have INCREDIBLE, personalized customer service
👉🏽 They host #BufferChat
👉🏽You can schedule video & photos along with your Tweet
👉🏽You can use analytics to discover best times to post
👉🏽They offer an option whether they give you times post, but you can also choose your own time
👉🏽The platform itself is VERY intuitive
2. Pablo By Buffer
Pablo is a tool that allows you to make images for Twitter (or other social media sites) quickly and easily.
You have the option to choose:
👉🏽A background image (over 600k to choose from)
👉🏽The size of your image (They let you know what works for what platform! BRILLIANT!)
👉🏽The location of the text
👉🏽A logo or graphic to add to your image
Design made easy.
Furthermore, you can choose to either directly share your image on whatever social media platform you'd like, or you can download it.
Hootsuite is another great option when it comes to social media management.
It allows you to aggregate all of your social profiles on one dashboard. In fact, Hootsuite supports 35 different social media platforms, including Twitter.
What does the platform allow you to do?
👉🏽schedule content (via mobile too!)
👉🏽view your content for the day, week, month
👉🏽use the Hootlet extension to schedule content without having to return to the platform
👉🏽Organize content in a library for future use
👉🏽Organize different social streams, so you can monitor the conversation
👉🏽Search and organize social streams via hashtag, location, keyword
👉🏽Create and manage a team that has access to your dashboard
👉🏽You can set up tasks for each team member
👉🏽Gather analytics on key metrics, build reports and export them
👉🏽Track your team's efficiency
👉🏽Add apps and extensions for additional support
It's incredibly thorough!
They host #HootChat!
TweetDeck is a must if you ever decide to join a Twitter chat!
Their dashboard allows you to set up different columns with different feeds running at once.
Set up columns for:
👉🏽a Twitter list
👉🏽a Twitter search
👉🏽your follower's activity
👉🏽Tweets you'd like to schedule (You can schedule via TweetDeck!)
If you join a Twitter chat, set up a column for the host and for the chat's hashtag. That way you can keep up with of both simultaneously.
BuzzSumo is great for content curation.
It lets you search by topic to discover what content is being shared about it and which is receiving the most engagement! It tells you specifically, how many times it's been shared on Facebook, LinkedIn, Twitter, Pinterest, and Google+.
Additionally, you can filter these results by the type of content it is. For example, you can choose to only see infographics, videos, articles, etc. Plus, you can see what backlinks are pointing a specific page/domain and then organize the results by social shares.
These findings allow you to find:
👉🏽content to curate
👉🏽information on audience interests and needs
Additionally, BuzzSumo lets you:
👉🏽Set up alerts for keywords
👉🏽Analyze and compare your competitors
6. Twitter Analytics
Twitter Analytics is a built-in tool that allows you to track your Twitter performance!
It gives you insight on a monthly basis and it tracks your:
👉🏽Top media tweet
At the end of the month, it gives you a monthly summary.
Oh, and it's free!
7. Twitter Advanced Search
Another free built-in tool is Twitter's Advanced Search option.
It lets you search the entire platform for:
👉🏽words & phrases
👉🏽words in a specific language
👉🏽what an account has tweeted
👉🏽what has been tweeted to an account
👉🏽Tweets mentioning a certain account
👉🏽tweets from a particular place
It's a lifesaver if you are trying to remember who tweeted you something or if you want to follow up on a conversation from a while ago.
8. Sprout Social
Sprout Social is another fantastic social media management platform.
It supports Twitter, Instagram, Facebook, LinkedIn, and Google+.
Plus, it allows you to:
👉🏽Schedule and plan content
👉🏽Centralize all of your engagement & posting on one dashboard
👉🏽Monitor social conversation
👉🏽Organize and find conversations and engagement via search and discovery tools
👉🏽Use advanced listening tools to gather key marketing insight
👉🏽Track your analytics and build reports
👉🏽Set up and manage a team
👉🏽Set tasks for each team member
👉🏽Audit each member's performance
👉🏽Access the dashboard via mobile
👉🏽 They host #SproutChat!
Canva is another great design tool.
Much like, Buffer's Pablo, it allows you to
👉🏽Choose a template
👉🏽Choose an image
👉🏽Edit your photos
👉🏽Add icons and shapes to your images
👉🏽Choose your font
👉🏽Check out tutorials to learn more about design, photography, and business
It's an easier and cheaper alternative to Photoshop!
10. Twitter Audit
Twitter Audit is one of my favorites.
This tool allows you to type in any Twitter handle and it will tell you how what percent of that account's users are real and what percent are fake.
This allows you to ensure that your profile is growing genuinely and is attracting the right audience.
You can also search your competitors' and key influencers' accounts. If you are looking into influencer marketing this is a good tool to use.
11. Simply Measured
This full funnel analytics platform is essential when it comes to tracking your efforts on Twitter.
👉🏽 ways to monitor conversation
-gather audience insight
-tailor content to trends & needs
-measure campaign feedback and success
-Keep track of the popularity of topics
👉🏽ways to analyze your performance
👉🏽Ways to track content
-Content generating traffic to your site
-time on page/site
👉🏽Ways to track Social (in this case, Twitter) conversions
They host #SImplyChat!
12. Tweet Binder
Tweet Binder is a tracking tool that helps you keep tabs on important hashtags, terms, and accounts. Furthermore, it generates reports on your Twitter campaigns.
The tool analyzes your:
👉🏽engagement (text tweets, retweets, images, links, replies)
The reports are very thorough!
Meanwhile, when you conduct a search query on a particular hashtag it will also yield important information such as:
👉🏽# of people using/participating in that hashtag
👉🏽top contributors to that hashtag
👉🏽Types of tweets using that hashtag
Hashtagify is simple to use.
It allows you type in a hashtag and immediately receive information regarding:
👉🏽Other related hashtags
👉🏽Top influencers using the hashtag
👉🏽 Monthly trend for the hashtag (growing or losing popularity)
👉🏽Weekly trend for the hashtag
👉🏽Allow of the languages people are tweeting about that hashtag in
👉🏽Top countries using the hashtag
👉🏽Spelling variations of hashtag
Brandwatch is an incredible tool to have.
It allows you delve deep into your brand performance and gather the critical insight you'll need to make informed branding, marketing, advertising and business decisions.
This tool works by monitoring conversations across the web (websites, blogs, social platforms, etc.) in order to gage/analyze:
and so forth.
The platform allows you to:
👉🏽customize your dashboards
👉🏽set up alerts
To be honest, it goes so in-depth that it's hard to even list all that it does.
Trust me, you'll want to test this one out yourself to get a feel of just how much it can do for you and your business.
Last, but not least there's Paper.Li!
Ever wish you had a steady stream of content curated specifically for you? Well, Paper.Li does just that.
It sifts through millions of posts daily, pulls out those, which they think might relevant to your brand and then delivers them straight to you. This saves you a lot of time and, it's quite beneficial when you're trying to maintain a consistent posting schedule on Twitter (and other social sites).
Paper.li's newspaper feature is fantastic too. It allows you to compile all that relevant information (news, articles) in a newspaper format, that can then be easily shared on Twitter!
I hope that this post was informative and useful.
Do you have any tools that you love that I forgot to mention?