Here are 10 important branding lessons that I learned via social media!
1. Consistency is crucial.
Branding is about credibility and trust.
Ensuring your brand has a consistent voice online and offline, across all platforms, is important. Your brand voice includes your tone, personality, visuals, messaging, and purpose. Communicating these elements clearly and consistently helps your audience understand, remember and appreciate the value of your brand.
Furthermore, if you provide your audience with a consistent brand experience, it can help you build brand loyalty and it can help you establish a positive brand image.
2. Authenticity increases brand recognition.
Being authentic as a brand shows a larger commitment to your brand story and values.
It connotes transparency and as such, establishes a culture of trust and acceptance within your brand tribe. Disingenuous conversations and actions only serve to discredit your efforts, your purpose and your overall message.
3. You must value your Unique Selling Proposition.
It is important that you understand and that you leverage your brand difference to stand out.
Start by asking yourself: what is unique about my brand? What does my brand have to offer that others can not?
It can be:
-Your brand experience
-Your brand personality
-Your brand story
Once you have discovered this point of differentiation, utilize it to add value to your community in a way that is memorable and that allows you stand out from your competitors.
4. Time Management is necessary.
Much like social media, branding efforts, require planning and organization.
Being cognizant of your brand process and the amount of effort each stage requires allows you stay productive.
In fact, given that your brand values and brand purpose need to be at the core of every decision you make, it's important that you take the time to solidify your brand strategy.
Doing so, will ensure you have the resources you need to be consistent and it will guarantee that you have what you need to meet the ever-growing needs of your audience.
5. Storytelling builds brand loyalty.
Branding is a lot like romance.
There’s an emotional component to branding that draws your audience in. Your brand story, the stories of your employees, of your users, of your brand failures and successes, all serve to endear your target audience.
Storytelling is what compels followers, readers, customers, clients, partners and stakeholders to take action. It has the ability to forge a deeper bond between you and your audience.
It can humanize your brand and convert customers into advocates.
It can boost brand loyalty, brand recognition and overall, the overall brand experience.
6. Branding is strengthened by diversity.
Diversity, in all it forms, is important.
By embracing difference, your brand becomes better equipped to understand and serve new audiences.
Furthermore, your brand can utilize the diversity of those around it, online and offline, to enhance ideation, innovation, design thinking, content creation, marketing and so forth.
7. Active listening guarantees better brand performance.
There is a difference between hearing, listening and active listening.
There are varying levels attentiveness attached to all three.
Active listening requires the most effort. It is what enables you to extrapolate value from what you are listening to.
Being able to understand the needs, interests and concerns of others will help your brand improve its ideation, creation, and innovation efforts.
The more insights you have into your audience, market and industry, the better prepared you are to serve all three.
8. Innovation, design thinking and creativity ensure longevity.
Market saturation is an issue.
However, if a brand values, practices and invests in creativity, design thinking and innovation, it is able to better predict and meet market needs.
This allows them to differentiate themselves from others in the space. It also lets successfully navigate, and excel in, an otherwise impenetrable market.
Brands that adopt and combine these three practices, with flexibility, can evolve alongside their target, thus ensuring they remains relevant and of value for longer.
9. Mindfulness and intentionality deepen your brand impact.
Given how hyperconnected the world is and how fast-paced life has become content creation is unfortunately becoming a numbers game.
Quality is often sacrificed in order to create more content, faster.
Brands are forced act quickly and doing so, they often neglect to tether their content to their brand purpose.
Now more than ever, brands need to be mindful and intentional. Content that brings value to both the consumer and the brand is the goal.
As such, brands need think strategically about what they produce. Each content, each action, each message needs to serve the brand and it's audience for them to be impactful.
10. Branding is more than what do.
Branding is who you are and what you stand for.
For the most part, our tendency is to lead with what we do when talking about ourselves. This is true for both personal and corporate brands.
However, it is important to understand that while this core component of who you are, as a person or as a business, you are more than what you do.
Your story, your why, your values, your passions are all a part of who you are. You, in your entirety, are your brand.